More people at the event,more sales once inside.
- Services
- Websites & Landing Pages, Content & Creative, Paid Media
The client
A group of venues hosting games, concerts and community events all year. Headliners sold out on their own, while midweek shows and smaller events filled slowly or not at all.
The ask
Fill the midweek and smaller events, and get guests spending more on merch, food and drinks once they were through the gate.
What we did
- Event pages: built a fast page for every event with clear details, ticket links and reminders, so people could buy in a few taps instead of giving up halfway.
- Creative: made a steady run of short video and graphics for every event, from the announcement to the final countdown, each sized for the platform it ran on.
- Paid media: timed campaigns to on-sales and the final week, then promoted merch and food deals to people who already held tickets for the night of the show.
What changed
Smaller events started filling closer to the big nights, and the crowds spent more once inside. Merch and concessions became part of the plan from the announcement on, instead of something left to chance on the night of the show.
Tools
Meta, TikTok, Canva, Shopify, Square, Webflow, Google Analytics, Looker Studio