Player acquisition withcreators and paid media.

The client

A licensed online casino and sportsbook operator in several regulated US markets. Big enough to spend at scale, small enough that every dollar still had to earn its place.

The ask

More depositing players without leaning harder on affiliates and rising ad costs, and a way to keep those players around after the first deposit.

What we did

• Creator program: recruited streamers and odds creators with the right audience, briefed them on compliant messaging and tracked each player to their creator.
• Paid media: ran paid social and search alongside the creators, moving budget every week toward the campaigns that produced depositing players, not just clicks.
• Lifecycle: built welcome, reactivation and promo flows with clean signup capture, so every new player landed in email and SMS from their very first day on the site.

What changed

Creators went from a side test to the strongest acquisition channel the operator had. The funnel turned far more of its existing traffic into players, the lifecycle list grew many times over, and paid budgets kept scaling without giving up margin.

Tools

Meta, Google Ads, TikTok, Klaviyo, AppsFlyer, Google Analytics, Looker Studio