Local campaigns acrossretail, dining and casino.

The client

A resort property with a casino floor, restaurants and a shopping promenade, all after the same local guests. Locals were the steady base, and the property wanted more of them.

The ask

Bring more local guests through the doors on ordinary weeknights, and give the retail and dining partners a reason to promote together.

What we did

• Local search: cleaned up the Google profile and every listing for its restaurants and shops, so the right hours, menus and directions showed up for people nearby.
• Creative: made campaign creative for every venue in one shared look, so guests could tell it all belonged to one property and partners could reuse it too.
• Paid media: ran geotargeted social and search around local events, pushing the budget toward the weeknights and slow stretches of the month that needed it most.

What changed

Local visits went up across the whole property, not just in one venue. The casino floor grew alongside retail and dining, and partner brands joined the shared campaigns instead of each running their own. Weeknights got busier.

Tools

Google Business Profile, Yelp, Tripadvisor, Meta, Google Ads, Canva, Hootsuite