Growth on both sidesof one travel platform.

The client

A travel and entertainment platform selling to two audiences at once: travelers booking experiences, and the venues and operators listing them. Each side needed the other to grow.

The ask

Add users faster without paying more for each one, and sign enough entertainment partners that new users found something worth booking.

What we did

• Tracking: rebuilt tracking so every signup and booking traced back to its source, then put the B2B and B2C numbers side by side on one dashboard, checked weekly.
• Paid media: split campaigns by audience, then moved budget away from channels that brought browsers and toward the ones that brought real bookers, week by week.
• Partners: ran a partner program for venues and operators, with clear terms, simple onboarding and fair rewards for any partner who referred other partners.

What changed

User growth sped up while the cost of each new user fell, because spend followed what the dashboard showed instead of what each ad platform claimed. The partner side kept pace, so new users found a catalog worth exploring.

Tools

Meta, Google Ads, HubSpot, Tag Manager, Google Analytics, Looker Studio