Hyperlocal orders andrepeat visits that stick.

The client

A local restaurant group with several locations, a loyal dine-in crowd and online orders split between its own site and the delivery apps. Most first-time guests stayed anonymous.

The ask

Turn first-time guests and delivery app orders into regulars, and win more orders from the neighborhoods closest to each location.

What we did

• Lifecycle: set up guest capture at checkout and on first-party orders, then built welcome, second-visit and win-back flows over email and SMS for every location.
• Local search: fixed the listings and menus for each location and started a steady review ask, so people searching nearby found the right hours and came in.
• Paid media: ran tight-radius ads around each location at lunch and dinner, aimed only at people already close enough to order online or walk in that same day.

What changed

Guests who used to vanish after one visit started coming back within the month, and weekly orders grew from the neighborhoods each location already served. The group also owns its customer list now, instead of renting it from the apps.

Tools

Toast, Klaviyo, Google Business Profile, Yelp, Meta, Google Ads, Google Analytics